← All work · 2024 – 2025
SaaS transformation at Rev
From pay-per-file to subscriptions
I led the teams that moved Rev from transactional, per-file billing to a subscription SaaS model, with Zuora billing, seat-based plans and a new self-serve purchase experience.
- 750+
- self-serve sign-ups a day
The problem
Rev’s customers paid by the file. That works for an occasional transcript and breaks down for teams using Rev every day. Moving to subscriptions meant changing how the company makes money, without disrupting the customers who were already paying.
What we built
- Zuora integration for subscription billing, connected to Rev’s existing platform.
- Seat-based plans, so teams can buy for the people who actually use the product.
- A new purchase and plan experience, built so customers could sign up and upgrade without talking to sales.
The result is a self-serve funnel that brings in more than 750 sign-ups a day.
How I led it
This was as much an organizational change as a technical one. I partnered with product and design to align priorities and roadmaps, and gave managers and engineers clear expectations through a period of significant change.